The easy or well traveled path usually takes you nowhere worthwhile or get’s you off the “right” path. Doing what’s “right” may upset the equilibrium in your work, home or community because you are going against the crowd. In this day in age “the crowd” is a powerful force and to go against it takes guts. This is what we call leadership. In this social age, I’m not sure anyone really knows what this is anymore.
Most extraordinary ideas, were first rule breakers or contrary to popular opinion
Just because everyone is doing “it” doesn’t mean that’s how you should do it, especially in business. When we follow the crowd in how we market, interact, communicate or invent we unknowingly dilute our own authenticity and ability to create enormous success for ourselves. Take ques from the crowd but let your own imagination drip all over what the crowd is doing. Rework it, add to it, delete, reshape it, take it apart and find ways to put it back together completely different.
What the world, economy and society needs right now are leaders who can invent and believe in their own ability to imagine something extraordinary. Leaders and visionaries willing to go out on a limb and try something completely new. Not just another Facebook, Twitter or Apple disguised as something new. Create your own flavor that people will be addicted to. However, don’t be surprised if at first people will say you’re crazy or give you one eyebrow raised and say “You’re doing what?”–and that’s your sign that you might already be ON the right path.

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