Lance Armstrong has overcome cancer, the Tour de France and nagging allegations of drug use to become one of the world’s best-paid athletes and a sought-after spokesperson. He’s also the leader of the “Livestrong Movement.” He’s turned his non-profit, the Lance Armstrong Foundation, better known as Livestrong, into one of the top 10 groups funding cancer research in… [Read more…]
July 28, 2010
So Why is PR better than Advertising??? Advertising is clearly understood by your audience as coming directly from the sponsoring business and, as a result, is usually taken with a grain of salt. So anything you say or write is always thought of as a “sales pitch”. However, an article initiated (or “placed”) by publicity efforts… [Read more…]
July 16, 2010
There’s no shortage of people saying what they want out of life but how many are actually achieving it? There once was a time when I believed luck, connections and circumstances dictated where I was or wasn’t in life. I’M HERE TO SAY, BOY WAS I WRONG! I discovered a new recipe for success that determines where… [Read more…]
July 2, 2010
I heard a quote a few days ago that said that where you are today, (broke, unsuccessful, overweight) is really a product of the person you used to be, not necessarily who you are today. That caused me to stop. It was an AH HA moment for me. Just think about this. Have you evolved,… [Read more…]
June 21, 2010
If you want to sell something, I can’t help you. If you want to start a movement, that inspires people to buy, well then, I can help you. In this new economy and digital age people don’t take action from sales pitches anymore. They buy into real life stories, ideas and purpose. They want their… [Read more…]
August 19, 2010
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